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ted wolk, author and creator
Why is this the best time of the year to recruit?
This way everyone, including you, gets off to a fast start for the new year.
Not only that, but people are in a good mood and if they are looking to change careers, they usually want to do it early on in the new year.
Additionally, you can get them going during a positive selling quarter, before little league, fishing and golfing kicks back in, if your in the winter belt.
Keep in mind that when you do start a new agent in training, it takes at least 90 days before they are ready to go, assuming you properly train them and don't just give them a three day training seminar and a book and tell them to go sell.
the best time of the year to recruit can also depend on the specific region you are in. This is when you need to sit down and make a decision when you want to develop an all out, full time recruiting blitz.
nothing happens unless you make it happen. I always operated on the theory of – “How do you eat an elephant? “ The answer is “one bite at a time.” This is what you need to do when recruiting.
So lets start out with the first bite. Make up a list of 15 people you will want to call. The best people to call should come from your client list. Why? Because they own your product, they bought it and believe in it and they would be selling with a conviction.
Once you have that short list then pick up the phone and start calling. When they answer:
As previously mentioned, the best time of the year to recruit is really when you make a commitment to do it. You are the only one responsible for this action plan to happen. For me, i went full out to recruit new agents in November and December. But remember, you need to run opportunity meetings at least once a month every month. Our agency building manual provides the complete system to build a successful agency.
Try and do this once per month or as many times that you can develop 15 names. And remember that year round, the best time to ask is also asking a prospect or existing client right after the interview, just before you leave. If you remember the detective show Colombo, just as he was about to leave a home, he would always turn around and say oh by the way......
So what is the best time of the year to recruit insurance agents? It usually is when you make a commitment to do so, and it should be done every day of the week, if you are serious about wanting to build an agency. It can not and should not be an Ad Hoc event. it needs to be a system.
Check out the agency building and recruiting section at our insurance agent survival store?
Remember, the best time of the year to recruit is November and December of every year so you can quick start the new year.
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