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The Captive Insurance Agent , The Pro's and Con's Of This Life Insurance Agents Marketing Opportunity.

The captive insurance agent concept! How does it differ from the broker concept?

This captive insurance agent marketing and sales concept is when you go to work for a specific company under the supervision of an agency manager, such as company like State Farm Insurance.

As an captive insurance agent, you usually will only be able to sell their specific company products. They will train you in a specific way and in many cases provide some type of insurance sales training allowance to help you make a transition into the business.

They may provide you with office space and will provide you with their marketing materials, possibly a laptop computer, plus a more specific life insurance sales training program, school costs, and so on.

On the other hand a life insurance broker will have to provide and buy most of this stuff from the different companies he/she may represent.

Many of the captive companies provide a health insurance package, a 401-k or some type of retirement program. Again the industry constantly changes. You need to examine what that company is going to provide you if you do go to work for them.

Even though there is no insurance agents salary per say, those companies that offer you a training allowance to help you get started, do have certain quotas you must meet, and if you are not validating those quotas by making sales, this training allowance will be short lived. Review How Insurance Agents are compensated.

Our business is a results orientated business.


There is only one report card that counts, and it is at the end of the month. You are compensated for results. Your time and effort must be focused on prospecting and selling and it is critical that you get off to a fast start. You need to get effective first, and then get effecient later.

Someone once said to me, Ted, this is not a spectator sport, meaning you are not compensated for just visiting with people and going through the motions. You need results. If you are not validating enough sales, they won’t keep you around forever just because you are a nice guy.

Learn and Earn

Return to the top of this Captive Insurance Agent Page.

Or investigate the Independent agent or broker concept.

To learn more about entry level insurance positions, go to the Insurance Jobs main topic page.


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