leads from postcards

by annonymous
(va)

I am a new agent and my company provides leads. The leads are a response from a post card mailed to the prospects home.The post cards have four boxes to check.1 free prescription drug benefits 2 hearing and vision benefits 3 final expense benefits 4 income replacement benefits. 9 out of 10 leads come back with only free prescription drugs box checked.I am having a difficult time closing these leads.The prospects seem to be interested in the free drug information only. When I transition to life insurance their demeanor changes.Any suggestions would be greatly appreciated.

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