What does Money Mail mean and what are some good prospecting ideas?

by Sonya
(Texas)

In your website, you talk about money mail. can you tell me what that means and can you share some more prospecting ideas with me?

Thank you so much for your help. I love the website, and the Prospect or Die e-book & appreciate you going out of your way to assist us.

I'm not a native of TX so I don't know a lot of people. I'm going to work your plan from the very beginning. I'll let you know when I start the program.


Comments for What does Money Mail mean and what are some good prospecting ideas?

Average Rating starstarstarstarstar

Click here to add your own comments

Rating
starstarstarstarstar
Money mail and prospecting
by: Ted Wolk

Hi Sonya;

Some companies provide a mailing program to assist agents. What you do is provide a list of names to be mailed and then pick a letter from their money mail book that fits the list you are mailing too. They then do that mailing for you at a discounted rate, as an example 20 cents per letter. They include a return postage card that will come back to you if person is interested in your specific mailer you sent them.

You should check and see if your company has something like this or can recommend an outside source.

I use to use this for newly married, new mortgages, new babies, rosters of little league teams, etc.

I am sure you have received mailings from your P & C carrier that asked you to consider buying something. That is money mail. It is usually target market orientated. Such as mortgage protection for your new home.

I also sent my own letters out with my own targeting market ideas. Open this link and review the 3 target marketing concepts I used to generate appointments. > http://www.an-insurance-agents-career.com/lifeinsurancemarketing.html

Notation: If doing your own mailings, you can get a bulk mailing permit from your post office and if you send out at least 200 mailers, you can get a bulk rate postage stamp that is very cheap compared to using regular stamps. Call your post office for details.

My own money mail was when I sent out a short letter (using power phrase or teaser) to get there attention, and then told them I will be giving them a courtesy call to see if they would like to get together with me to gain a clearer picture of how this concept works.

Hope this helps...Ted

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Open Discussions - Selling and Marketing Insurance .

Monthly Newsletter Free
Please add me to your
e-mail list so I can receive all new updates on selling and recruiting. See all back issues
Insurance Forum
Ask questions
Get answers

How can we help you?


Total Hits On Our Website

Follow Us 

Follow us on Facebook
Check out our Linkedin site
View our You Tube Videos
Follow us on Twiiter


Our most popular Self Help e-books
Exclusive to our readers
Prospecting problems. Get your Prospect or Die E-Book today
Problems with closing a sale. Get your Mastering the Art of Closing a Sale E-Book today
How to use Opportunity Meetings to Maximize your Recruiting.
Introduction to Agency Building. An e-book for entry level managers
Agency Builders
Looking for proven and tested concepts. View our Agency Building Manual.

More free resources and helpful selling tools
Six Free Recruiting Tips. Click here
Check out our Selling and Recruiting Video Library.
Selling requires strict discipline. Click here for five (5) free behavior management coaching videos from Bob Davies.
This is the Q.R. code for this website. Use your smart phone to scan.

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine