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Concept Selling. How it can help you sell more life insurance and make bigger sales.
July 03, 2015

Concept Marketing. It can help you make more sales and get more appointments

When I first started selling life insurance, I was under the illusion that I had to sell life insurance by presenting an insurance product my company had, and trying to make the sale based on how great my product was and how great a company we were. Made sense to me at the time. That's why I went to work for them. But guess what, the prospect could care less about how great a company I had or how great a product I had. This made it hard to close sales and get interviews.

Then one day, I sat down with a super sales person and he explained to me what concept marketing is and what it can do. The light bulb came on and it changed my life. Target marketing and concept selling changed my philosophy on selling. Not only did it make my selling of life insurance easier, it became the single most important element that helped me build a large life insurance agency. So I want to see if I can get your light bulb to turn on.

Here is an example of a concept marketing idea that I developed. It is called the childrens guardian fund. Take the time to understand how this type of presentation gets peoples attention and see how you can adapt concept selling into your life.

Additionally, I have included another 2 articles related to this subject called Concept selling and picture words and Concept selling vs product selling

I hope that this information will help you prosper and grow your life insurance career.

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Thanks for being part of our team. Have a great day.

Life is good.

Ted Wolk

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